gluten free diet foods at the gluten free place
One of the world’s leading Celiac Disease research centers, Columbia Celiac Disease Center weighed in on the Domino’s gluten free pizza launch as rather silly. Domino’s walked the road of creating a gluten free product by collaborating with the National Foundation for Celiac Awareness and received it’s “Amber Designation” indicating it has some sort of “gluten free” status that can be trusted only to turn around and say not really. The problem with their efforts being that the manufacturing process did not comply to being a gluten free zone so Celiacs and many other’s with gluten issues are not safe. Big FAIL in the eyes of this community.
Columbia Celiac Disease Center Speaks About Domino’s Pizza
My Fox NY
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This reflects poorly on the NFCA as well even just by association. Living with Celiac Disease or gluten intolerance is hard enough as it is without organisation that carry a certain amount of authority and trust adding to the murky waters. Good marketing is about keeping the message clear in speaking to your target market. In our opinion, in this day and age it even goes beyond that to having a social consciousness. While cashing in on the gluten free cash cow is salivating, it is important to keep it very clear as to who the message is geared to. You cannot have the entire marketplace especially where people’s lives are impacted.
It was heartening to hear Dr. Peter Green of the Columbia Celiac Disease Center in Manhattan speak to the silliness of the approach that Domino’s Pizza took in their marketing.The people really needing these kinds of gluten free diet products cannot touch it. At least the medical profession is clear in their messaging. Thank goodness. We cannot wait until some standardized guidelines are given in regards to labels and gluten free food manufacturing.
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