As the demand for gluten-free foods grow in grocery stores as well as in the food service industry, food companies are looking for ways to respond. The natural foods company, Smart Balance that already was strong in the spreads and then added Glutino to its holdings has recently acquired Udi’s Healthy Foods to set itself up as one of the leaders in the gluten-free food products niche. They now have a large selection of gluten-free breads, snacks and spreads.
Watching the story of the world of gluten-free diet foods unfold is exciting. Not only do we get to see how people’s awareness and health issues are addressed and transformed we get to see how industry works in response. It is often hard to see the motivation but we can see how consumers have better choice and access making life a little easier.
Smart Balance is Leader in Gluten-Free Foods Sector
The newly acquired Udi’s Healthy Foods complements Smart Balance’s Glutino brand. Glutino, which was acquired in 2011, heads Smart balance’s gluten free product offerings.
Udi’s has a lock on the gluten free bread and baked goods market. Glutino, when acquired by Smart Balance, was a market leader in the snacks and grocery segment of gluten free products. The combination of both individual companies makes Smart Balance a leader across many gluten free offerings. Source
No need to go gluten-free? If you are not Celiac, you may not need the gluten-free foods to eat but you may want to consider investing. Since Smart Balance announced its acquisition of Udi’s Healthy Foods shares have risen. Let’s hope they keep the end users in mind as they growth their wealth.
If you know anyone looking for gluten-free foods, please consider sharing this news to help them out.