Mickey Mouse is going on a diet. He and all the characters and people of Disney will be making healthier choices as they watch their intake of sugar, salt and fat but will they be looking at gluten-free diet foods too? Is this a marketing ploy or are they really doing this In solidarity with kids and families? Maybe it is a little bit of both but it is certainly about time.
Mickey Mouse Going on a Diet
Gregory Warner: The Walt Disney Company made two big announcements this morning. It’s banning junk food ads on cartoons and other kid shows. That starts in 2015. And in just a few months, it will launch the Mickey Check.
Yeah, that Mickey. The mouse symbol will be slapped on foods in the grocery aisle that Disney approves as nutritious: Only so much sugar and salt and fat.
Disney will no longer be endorsing junky foods on any of its programming. They will also be promoting a new label that indicates their approval or not to assist families when shopping for groceries. With all the confusion in labelling that comes along with each new food discovery and the marketing spin that goes with it, many families have a hard time discerning what is good and what is not.
Grocery store shelves are packed with products telling you how healthy they are. Candy bars are gluten-free. Sugary drinks are 10 percent real fruit juice. Potato chips are all natural. Source
We know that junk food is junk food no matter how you spin it and now Mickey Mouse is taking a stand. It may not be where it should be, but as will all lifestyle changes, it is one step at a time. Education takes a long time even for big corporations. By law the objective of publicly traded companies is to make money for its shareholders. We are still waiting for the day, when objectives can be multifaceted and include social and ethical responsibility. We may know intellectually that a healthy community is one of the pillars to a thriving wealthy country but we have a long way to go before it becomes a common practice to be intentional when we come to making corporate decisions.
What do you think? Is the Mickey Mouse is going on a diet move just a marketing ploy or are they trying to do the right thing? We would love to know your thoughts in the comment section below.
Have a healthy day.